The Meetings, Incentives, Conferences and Exhibitions Industry

The Meetings, Incentives, Conferences and Exhibitions Industry

The Meetings, Incentives, Conferences and Exhibitions Industry

Research Issues (1)

  • An immature industry
  • Definitions  - MICE used as generic term, and varying terminology
  • Fragmentation of the Industry
  • Sectors (meetings, incentives, conventions, exhibitions)
  • Buyers (corporate and association)
  • Suppliers (destinations, venues, accommodation, f&B)
  • Industry Organisations (trade associations, NTO’s, convention bureaus, consultants, trade media etc)

 

The Global MICE Industry

  1. Difficult to measure
  2. Regional and Country analysis easier
  3. linked to business tourism
  4. Europe is the focus for major exhibitions
  5. USA leading for incentives research
  6. Asia is major growth area