What is MICE?

What is MICE?

What is MICE?

The Importance of Business Tourism

  • Benefits way beyond Tourism

  • Business Events Sydney report lists a total of 19 benefits in 6 distinct categories

  • Knowledge exchange

  • Networking

  • Education

  • Fundraising

  • Destination reputation

  • Media coverage

Why?

  • Size of market
  • Come year round / mainly off season
  • Value sensitive / not price
  • Use multiple services
  • Future business